| In January 1981, with £30 in his
pocket, Tony Worthington took his Vauxhall Viva E Coupe to Smithfield
Market in Manchester and filled its boot and back seat with fresh
veg. Soon he was driving a VW LT31 and had added eggs and flowers
to his range. Before this Worthington had been working in his father's
transport firm, running the fleet and overseeing the warehousing.
"I was promised an increase and didn't get it," he recalls,
"so I said 'I might as well start my own business, considering
the hours I'm working for you'. He said 'if you're that cocksure,
start on Monday'. So I did".
Because he couldn't sell much door to door on Tuesdays and Wednesdays
unless he gave credit, he started filling in by doing work for Manchester-based
freight forwarder Davies Turner. Furthermore, the prospect of spending
the winter knocking on doors had little appeal: "March was
freezing and it was raining non-stop, and I thought, I've had enough
of this," says Worthington. "So when I had the chance
of a bit of transport work it didn't take me long to come back into
the business."
He sold the LT31 and bought a Leyland Terrier, and soon one freight
forwarder become six. "I had been trained early on as a dock
runner," Worthington explains, "So I knew my shipping
and forwarding, and it was quite natural for me to progress into
that market."
Today that £30 investment has grown into a transport and
warehousing group which is predicted to turn over £12m this
year. His transport depot and the associated World Freight Centre
warehousing complex occupy a prominent site on Manchester's Trafford
Park, the largest industrial estate in the UK. On the haulage site
there are 7,500m2 of transit sheds on nine acres. The warehousing
business occupies a further 10 acres, and offers more than 22,500m2
of accommodation. It's 9,000m2 canopy sports red and white stripes
in honour on Manchester United, whose Old Trafford ground is a stone's
throw from Worthington's depot.
Strategic Partners
The Man United theme is carried through to the company's livery.
"When you see one of my trucks you immediately know which team
I support, because it's red, white and black," says Worthington.
"And the cabs are silver and grey to represent the trophy we
win every year."
Corporate entertainment at Old Trafford is an essential part of
Worthington's networking. He works in a strategic alliance with
seven other haulage companies based in towns and cities throughout
the UK - trailers for each other's areas are loaded and trunked
through the night. Local distribution is handled by each company
on its own patch. When visiting team plays at Old Trafford, Worthington
ships in his strategic partners from the club's hometown and entertains
them at the ground.
Worthington is also a founder member of the Fortec pallet network,
which has been operational for three-and-a-half years. This is an
important part of his business: it represents 9% of the total volume
going through the hub. "We've matched the pace of Fortec all
the way through its growth," says Worthington. By this summer
the network will have expanded to take in 42 members.
With his strategic alliance taking care of the larger loads and
Fortec handling the express business throughout the country, Worthington
has no need to have trucks on overnights. "None of us wants
to have nights out, because the trucks have to be back to earn more
money," he says. "The truck doesn't need a sleep: only
the driver needs a rest."
Three years ago he decided to split the warehousing operation off
from the haulage side. As he sees it, the two businesses demand
a totally different management approach. "Even though everyone
takes storage and distribution to be linked, they're not,"
he insists. "Warehousing is a totally separate business from
transport. In distribution you are under real pressure all the time.
I'm not saying you're not under pressure in warehousing, but it's
a different kind of pressure. It's a controlled environment."
On the haulage side there's almost nothing Worthington won't touch:
"I'm a bit of a tart like that. If you want to pay us the right
amount of money we're interested. One of our strengths is we don't
say no."
Higher land values
However, although he takes in Ireland via his network connections,
Worthington is not particularly interested in international work,
"It seems a tough game to be in," he says, "but that's
not to say we won't be doing it next year. If someone wants me to
send a vehicle to Italy, for the right money I will do it."
Worthington feels that being in the North-West affords him some
protection from foreign competition. "I'm not in the full loads
market - that's where the real pain is being felt," he says.
"That's not to say that we aren't feeling pain. Our running
costs have risen at a phenomenal rate this year." Costs aren't
helped by Worthington's location. "Land values in Trafford
Park are getting to be like Bond Street," he says. Being located
on the inside of the park has its compensations, but there are problems.
"We're surrounded by the congested M60, which makes the M25
look like a racing track, and we've got the city centre on the other
side of us, so if you want to get in and out of Trafford Park it's
quite difficult, "he says. But once inside all the hassles
disappear: "We can move within it quite easily, so it gives
us an added strength." Worthington is also impressed by the
investment in infrastructure that has been made during the past
few years. "It has really come to fruition now, and it's a
joy to work in Trafford Park," he says.
Worthington used to buy a mixture of new and used vehicles, but
now the 90-strong fleet is mainly on contract hire. "We don't
want the maintenance and servicing, "he explains. "We
look after our own trailers and the older rigids - the local delivery
fleet, as we call it."
His trailers are mainly Lawrence David with some double and triple-deckers
on Crane Fruehauf chassis specially designed for the Fortec network.
"We need the deck space," says Worthington. "You
want pallets weighing 200-500kg, and predominately our clients don't
want to have them topped. We have double and triple decks in different
heights. It's a fast-moving environment in the hub, and you haven't
got the time to see what will go on top of what."
After 20 years Worthington has seen a pretty good return on his
£30. He is proud of what he has achieved, and looks forward
with optimism. "I have been growing steadily year on year,
and if you're not growing you're not going anywhere," he says.
We just keep having the same phenomenal success as Man United -
it must be the colours. As United grows, so do we."
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